The Björn Borg Group owns and develops the Björn Borg brand. The brand’s mission is to build the #1 sports fashion brand for people who want to be active and attractive by 2019.
The focus of the business is on sports apparel and underwear. The company also offers footwear, bags and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europé.